I come from a design-heavy background and have been guilty in the past of over-emphasizing aesthetics. What do you think is the proper balance with functionality? How do you think through this?

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Conversion rate first, design second. Always. Offer two options, aesthetic heavy vs conversion focused and let AB tests choose the direction

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UX is always greater than aesthetics. But there is nothing wrong in your thought process, but you should’ve chosen an artistic field. My advice is focus on functionality first but since you are artistic it will not be aesthetically dim even if you focus on functionality. And as a hobby do artistic works, I don’t much context maybe in behance or somewhere, where you get appreciated for your artistic/aesthetic contributions at the same time.

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