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Every team in an agency has their own priorities but they all serve the whole.
The creatives are fighting for the best creative, which often gets reworked 100’s of times till right before the deadline. The strategists are fighting for the best story with informed data points and emotional connection. Production is focused on the angles colors and team and equipment needed to carry out the creative vision. Even the media team has their list of priorities.
What’s important is that even though all these groups are more focused on their role…. It still serves the greater good for the client.
That’s our job as Account team members.
Manage the relationship, and balance the business needs of the client against the agencies need to deliver the best work.
It’s the hardest job in the agency, that nobody thanks you for.
Your last line is 🔥. So very true!!
Yup
lol honestly, sometimes too it’s like “yes, we want the best creative and super thought out” but also sometimes it’s just, we need to not shoot ourselves in the feet and knock a couple quick things out leveraging what we have. There is a time for both
Here to validate you! I am struggling with something similar. The work I am doing at a start up agency is so cool but the creatives don't seem to care about the tactics once the concept is sold in, and anytime they are asked to do a task they are "confused" or make tons of little mistakes and get defensive when given feedback. I try to be sympathetic but it's hard when you have clients with tight deadlines who are asking to see work ASAP and it feels like your own team just doesn't care. Hang in there! We're in it together.