Moving from AM to AD at another agency. Any words of advice?

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Take time to learn about your new team. What are they looking for in you as an AD. Know that you own the client relationship now and don’t take that for granted. Buy coffee for the team (including peripheral roles like media and strat) and don’t expense it every once in a while. Let them know that their success is your success and then live that.

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Congrats! I feel like a lot of agencies want you at AD level already before hiring so you definitely snagged a nice role. As someone trying to get there I’d say think about the best AD you worked with and what you admired about them and try to bring that quality with you. And reach out to a current AD you know and ask what they’re glad they did and what they wished they hadn’t in their first AD role.

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Make sure you are not being seduced by just the new title. Does the job description reflect strategic and delivery responsibility on a decent sized assignment, and your measures of success laid out for your continued growth. And is your new boss going to encourage that.

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Stay curious about everything you touch. You have the advantage of collaborating across most departments at the agency itself, and across most other partners the clients work with. Learn as much as you can, ask questions, read up on things that interest you. Pretty soon you'll be a better marketer, not just an account person. Truly try to understand the different facets of the marketing business. Spouting buzzwords without any true understanding of the concepts youre advocating is very see thru. Media agencies arent the enemy, try to understand their process and what motivates their recommendations, and how to integrate with them.

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