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Your self-awareness, insecurity, and desire to get better are the beginnings of all great work. It sounds like what’s missing is strategy? Great ideas come from understanding the truthful tension between people and the product you’re selling. What people want. What they resist. Where the brand helps, and where it gets in the way. If the idea feels surprising and inevitable at the same time, and something only whatever product you’re selling can do, or say, you’re there.