I don’t want to trash anyone’s success, but The APG (London) awarding the Grand Prix for Strategy to all seven Golds dilutes its potency as an effectiveness award, in my opinion. Plus I’ve never actually seen any of the work. Some of the papers are good and I appreciate people worked hard but the point of a Grand Prix is it’s meant to be the pinnacle of difficult achievement. To me it comes off as wanting to keep people desperately in The APG.

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Participation Grand Prix.

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Aka pay for play

All silver winners were awarded a joint gold as well.

likefunnyhelpful

Agreed. We won one of them. And its kind of lame.

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You’re telling me you’ve never seen a 7 way tie at the Oscars? You don’t remember the 7 NFL stars who shared the MVP last year?

likefunny

(1) APG award entry fees are low and the org is run like a school field trip so this really isn't about pay to play or selling tables

(2) Sharing the GP across all the gold winners is a cop-out, especially for a profession and a jury that is all about assessing what's most effective. If this was Cannes, the supervisors would have locked the jurors in a room until white smoke emerged from the chimney.

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I might not share this opinion with everyone, but it makes me a little bit sad. We need to reserve brilliance for when it’s brilliance. I’m sorry but you got a celebrity with the same name as your product to do your advertising and spend some decent media money – that was a creative idea not a strategic leap.

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How to sell out tables in a tight market. “Rumor is you’ve won gold.”

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Giving a Grand Prix to all 9 gold winners is the stupidest thing I ever seen in awards and the competition is fierce. What was this jury thinking?

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Turning 9 golds into a shared Grand Prix has got nothing to do with money. They already entered and paid.

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I’d like to award a joint Like to all commenters in this thread. Congrats all, you did it.

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This is what Cannes does

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