I feel like there needs to be a separate content bucket and plan for Gen Alpha. Gen Alpha is showing completely different consumption patterns than Gen Z. Are we abandoning the 'community-centric' model for something more fragmented and niche? Would love to hear how you all work this out in your agency.

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I don't think gen Alpha will have enough money to be relevant. Tbh, I don't think Gen Z do either. Heck, I'm a millennial, I barely have enough money.

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Gen Alpha is using different platforms (YouTube Kids, Roblox, AR/interactive apps) and expects gamified, character-led experiences. It's better to rteat Gen Alpha as needing smaller, experience-based “worlds” (games, characters, micro‑fandoms) and build a separate content stream and safety framework.

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