I have a cousin who is thinking of getting into advertising. What would you tell a recent college graduate starting out? (Other than "run!")

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HVAC

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I’ve been thinking about switching to HVAC a lot recently

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Plastics

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I feel like "AI" is the new "plastics."

Honest answer: advertising is worth it for the artistically inclined. The private sector needs skilled writers and designers, even if the agency model disappears. But if your cousin is thinking client service, strategy, production, I’d say run like hell. More money, security and prestige elsewhere. Generalists no longer cut it

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Agreeeed. I’m in client services. It’s terrible.

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Be an electrician instead.

But if that doesn't work, apply for every internship possible.

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Be a nurse

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I get emails from kids graduating all the time. I always tell them both the good and bad about the industry. I talk about volatility and how frustrating being a creative is- plus the getting to make stuff up for a living.

Then I talk about making a book before you can get a job. Ans show them what the VCU grads’ books look like. And even offer to help guide them as they make theirs.

Very few have their spirits dampened by the first conversation. Quite a few do by the second.

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AI is going to take our jobs- any other options? lol

So far Ive heard electrician, nurse and HVAC. All seem like good alternatives.

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