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I have never had to calculate a day rate before. What is a good “standard” rate for the Chicago market for a solid Senior Art Direct and an experienced Creative Director?

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In Chicago, that seems high. I’d say 900-1100.

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This is all based on my experience in NYC, not sure how different it is in Chicago, but I’d start high. Agencies aren’t shy about asking you to come down. Depending on years of experience and book, I’d ask for $1400-1600/day

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Thank you both for the feedback!

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