I heard somewhere that if you’re not making $100,000+ within 5 years of being in the industry, you’re not cut out for the ad industry. Does that square?

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Sounds pretty dumb.

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I think it depends on where you live and what your career ambitions are. I wouldn't say someone should quit immediately upon 5 years, if they're not over 100k, you could hit that at 6 years, or you could be at 95k and still be successful in your role. I guess I just don't think it's so cut and dry.

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Depends on the area I suppose? $100k hits differently in Chicago vs Detroit vs LA vs NY.

In LA you might be able to afford your own apartment. In Detroit you can own a 2br house. YMMV.

As an analyst it makes me cringe to hear "weellll....it depends....." ...... But.... to be fair......it depends .😶

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What P1 said is right. It's unlikely you'll make 100K in your first 5 years in advertising in Detroit or Minneapolis, but I imagine it's much more attainable in NYC or LA.

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Idk, i’m remote but I just passed 100k on my 3 year work anniversary, in Detroit.

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Not really. I know a lot of pretty successful people in the business who probably didn’t clear 100k/year until after year 5.

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Probably. I started in the industry in 2006 at $40k and was making $95k by 2009 (NYC). After that I left advertising for several years then was freelancing on and off, so I didn’t have a salary again until many years later.

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