Related Posts
Job Opportunities at Indium Software

Additional Posts in Advertising
Vita Coco ad. Who is responsible for this nonsense?

Best agency in NYC for strategists?
Clues that you didn’t get the job?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.






What is it treating?
I’ve worked on a bladder cancer treatment that requires a catheter, followed by having to hold in the treatment for at least 1 hour in order for it to be effective, and then 2 days of diluting your pee with bleach for 15 mins before flushing. Some diseases call for treatments that can’t even pretend to seem easy.
Chief
It sounds better than, “come to the transfusion center and sit in a chair for 4 hours.”
Depends on what it’s treating and/ or which treatment it’s replacing. Some or these subq treatments that last a minute-ish are replacing treatments that used to require hours-long transfusions. While it might not seem innovative to you, for some patients these treatments that are even a bit complex are complete game-changers.
Chief
1 minute injection? Not a big deal at all. You must be new to Pharma. People sit in 3 hour long transfusion sessions.
Context matters! This drug promotes a "one to two minute injection" from a doctor or nurse, but it treats numerous forms of cancer and replaces a two hour infusion process. Maybe watch or read the whole advertisement next time? https://www.england.nhs.uk/2026/05/1-minute-immunotherapy-jab-rolled-out-on-nhs-for-tens-of-thousands-with-cancer/
Like said above, it all depends on what it’s treating. I work on a medication that is a 15 min injection and that is fast compared to the competition. Generally speaking, most Pharma companies want their products to have the easiest method of administration, but it all depends on the medication and the indication.
They mean all the steps, preparing the injection etc
This is the answer.
I work on a drug with 10-minute injections. That's not bc they sit there slowly pressing on the syringe for 10 minutes, but because you need to wipe down the area, identify and mark the multiple injection sites, then inject all of them at a very specific depth.
Is it one-minute or one-monthly?