I know it’s the start of Hispanic Heritage Month because of all the “CAN ANYONE HELP ME FIND A LATINX DE&I CONSULTANT ASAP?!” and “I NEED A LIST OF SPANISH VENDORS!”-type messages flying around the industry behind the scenes today.

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The LatinX term is lame. Hard pass. Latino is fine.

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Non-Latinos. Literally 97 percent of Latinos don’t use the term. And non-Latinos don’t even realize that “Latino” is already gender-neutral. They’d know this if they even spoke Spanish at all.

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Spanish vendors? Y I K E S.

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