Related Posts
Hi
How is the insurance BU project to work? And if we do not like the project what is the process to change the project that we are looking domain for? I am from background of Banking and capital market domain Persistent Systems Limited Persistent Systems Limited Tata Consultancy Cognizant
Additional Posts in PR and Communications
New to Fishbowl?
unlock all discussions on Fishbowl.



You’re thinking too small. If I don’t have to take notes in a meeting and can be fully engaged in said meeting and participating and have summarized notes and follow ups from my AI tool— you think that isn’t a massive value add to your day? If AI can give a starting point to a run of the mill email that I can take 2 minutes to customize…again massive value add. If AI can find the through line of 15 seemingly unrelated things that I prompt it with you think that’s not higher order strategy than what someone else is producing who can’t feasibly connect those things? You’re going to get left behind and very fast.
That’s a thoughtful reply and makes good points. I would politely disagree with the media list example — because it’s some of the most important work you can do in PR, because nothing turns some reporters off more than the “pray and spray,” because the vetting process is the same regardless of where the names come from, and because what you learn in that process can impact your whole strategy.
That’s a bit like saying “if accountants can’t do manual addition and calculations, vs using a computer or calculator, that’s self destructive.” These tools speed up tasks that don’t require critical thinking so you have more time and energy to focus on smart strategies or getting to your tactical execution.
It seems to be the case that the less someone knows about how AI works the more trusting they are of its output. PR people using it does seem like a recipe for disaster, and I'm sure the people using it as a crutch don't realize it's not really their smart friend who is never wrong. You just know there will be some colossal disasters coming along all because someone turned their work over to a glorified web scraping tool.
I can definitely tell that you don’t use AI at all.
I definitely agree with you. I don't like the use of AI at all. If you're using it then what are you even doing?