I see these lists of how PR people use AI, and all of it sounds…lazy? Self-destructively so? If you can’t keep track of what happened in a meeting, write a pitch email to a journalist or sort out who covers what and why, you won’t be able to improve or correct on what AI gives you, and the value of your work starts to approach zero. And if you’re using AI for strategy, yikes — that’s just asking to be replaced.

likehelpful
Posting as :
works at
You are currently posting as works at

You’re thinking too small. If I don’t have to take notes in a meeting and can be fully engaged in said meeting and participating and have summarized notes and follow ups from my AI tool— you think that isn’t a massive value add to your day? If AI can give a starting point to a run of the mill email that I can take 2 minutes to customize…again massive value add. If AI can find the through line of 15 seemingly unrelated things that I prompt it with you think that’s not higher order strategy than what someone else is producing who can’t feasibly connect those things? You’re going to get left behind and very fast.

like

That’s a thoughtful reply and makes good points. I would politely disagree with the media list example — because it’s some of the most important work you can do in PR, because nothing turns some reporters off more than the “pray and spray,” because the vetting process is the same regardless of where the names come from, and because what you learn in that process can impact your whole strategy.

like

That’s a bit like saying “if accountants can’t do manual addition and calculations, vs using a computer or calculator, that’s self destructive.” These tools speed up tasks that don’t require critical thinking so you have more time and energy to focus on smart strategies or getting to your tactical execution.

likesmart

It seems to be the case that the less someone knows about how AI works the more trusting they are of its output. PR people using it does seem like a recipe for disaster, and I'm sure the people using it as a crutch don't realize it's not really their smart friend who is never wrong. You just know there will be some colossal disasters coming along all because someone turned their work over to a glorified web scraping tool.

like

I can definitely tell that you don’t use AI at all.

like

I definitely agree with you. I don't like the use of AI at all. If you're using it then what are you even doing?

like

Related Posts

Hello everyone!

Is there any vacancy in Audit profile in Fidelity International. Any leads would be really helpful. Thanks in advance.

EY 🐠, promoted from Sr3 to Mgr with a 5 rating in FSO Advisory, based in NYC. Anybody know the pay band or percentage increase to expect?

like

Hi. I have cleared tech round for Deloitte India as a mulesoft Developer. My current CTC is 8 LPA. How much should I fill for expected CTC so they just don't reject me right away?

like

I had an interview last week and waiting is raising my anxiety. I am on anxiety medications and it doesn’t seem to help. I don’t know why I am getting anxious as I already know I can not control the

Any CBd/hemp oil brands that has worked for you guys?

Ordered a shroom grow kit and two kinds of spores. I've never taken them and always wanted to. Let's see if they do anything to rewire the brain like some people say!

like

How have you combated your fear of rejection? I fixate on such small things as when my friends, for example, reject plans I have made. This definitely makes me more averse to putting myself out there and makes me ruminate on past perceived failures, which are clearly not good for personal growth

like

How does someone like Elon Musk can go on to do so much while I can barely get out of my bed, keep my job and have the will to live?

like

I have been waking up every morning during the work week with such bad anxiety I throw up. Took 4 days off work so far and need to go back but the thought of logging in is making me panic. I know I’m being weak - but feel like I’m breaking down. Anyone have something similar and how did you bounce back???

like

Hi, will be staying in London next week. Does anyone have an Accenture rate code for the Marriot / Hilton in London?

like
like

Any Accenture UK consultants here?When does the performance cycle start every year? Ill join in Jan and they promised me a promotion after first year so wondering if I can still hit the annual targets

like

Hi Everyone,
I am looking for a better opportunity in and around Kolkata region. Currently I am in my notice period which is gonna end by the end of this month. Any suggestions anyone?

Tech stack:
.Net Framework & Cloud
SQL

Years of experience: 1.5 years

Current CTC: 3.8 LPA

Offer at hands:
Data Analyst: 8 LPA
.Net Developer: 9.5 LPA

like

Does anybody know of Restaurant or hospitality groups that are good to work for? Looking to change companies but so many poorly run ones out there

like

I don't understand the point of hiring candidates. Its been more than two months and i am sitting idle. There is no updates from management. I am getting info like i will get half salary this month because of the bench policy. I m confused what to do next

like

Anyone on here familiar with California’s treatment of a conservation easement deduction for individual taxpayers? I’ve found a bunch of research indicating it’s limited to 30% of AGI, but the people who orchestrated this whole deal think it’s 50% of AGI.

like
like

Is senior software engineer a good position offered at persistent system for 3.2 years of experience in Webmethods development?

like

Hello everyone,

I am currently working with Sun Pharmaceutical Industries as Manager Global Pharmacovigilance. I am looking for a job in Consulting. Can anyone kindly refer me?

like

Additional Posts in PR and Communications

Weber folks! At what point do you become eligible for a yearly bonus and how is your bonus determined? Any tie to billable hours?

like

My team oversees internal comms and we’re in the process of signing on BananaTag.

Any fishies out there that can share what level of reporting + KPIs you’re providing leadership?

We plan to use it for exec comms and department-level leadership (HR, IT, etc.).

We’ve historically done mass communication through Outlook, so this will be our first time getting insight into staff e-mail + Teams performance.

like

Does anyone know about Bevel PR? What have you heard? I am interviewing with them. Thank you.

like

I'm looking to return to the U.S. after over a decade living and working in SSA (Marcom for ecommerce startups and tech enabled nonprofits). I've been job hunting as I plan my move in the fall but haven't gotten any serious bites. Does anyone have any pointers to ease the process of transcontinental job hunting?

like

I have been in advertising roles in media and account for the past 1.5 years but I really want to make a career move to PR because that is what I studied and where my passion lies. I know the market is really tough especially here in NYC. Do you recommend I apply for Account Coordinator Roles or the next level up? I don't have formal PR agency experience but I have experience from my education and in house internships, and general agency experience from my current and past roles Thanks!

like

What is a typical salary for an SVP, 15 years of experience, at a large PR agency in the LA or NYC market?

like

Hello all, for those working in an agency. I wanted to see what your typical client workload is? I’ve been in my role for about a year but the workload has changed dramatically without hiring help.

Can you please share:
- the number of accounts you manage
- how many support staff you have on those accounts
- how many active pitches you send per month for those clients on average

Thanks all!

like

Is Edelman the Goldman Sachs equivalent of Communications/most prestigious? I have heard mixed things.

likefunny

Which recruiters do you all find have the best connections to in-house job opportunities? I am DONE with agency life. TIA!

like

Anyone in an in-house media or creative agency comms role in NYC, that could give me an idea of salary at director level? Above associate level. I’m London based looking to move.

like

Thinking about transitioning from advertising (10 years as a copywriter) into public relations. Has anyone in this bowl done that? What types of roles should I be looking for?

What do Account Coordinator titles mean? I work at an agency with the AAE, AE, SAE, AS, SAS, VP ladder. Would love some perspective on on alternative titles & their responsibilities.

like

What agencies are hiring for junior consumer roles?

like

Has anyone done a collab with influencer MIKIRAI? I know she’s a big deal but i’m trying to figure out if she’s worth the money, our agency just had a bad experience with an influencer and the client is not happy. We need to make a comeback! All insights are appreciated.

Poll: would you take a job for a lot less than you’re making now but you’d work half the hours and have a lot less stress, yet still be doing work that motivates and inspires you (and builds your portfolio)?

like

I’ve been at Golin for a while and interested in what the outside opinion is of our agency. What are people saying about us?

like

I give massive kudos to all the parents out there juggling work and home life. But it’s starting to feel like I pulled the short stick by not having a kid. Really struggling to pick up all of the slack from all of the colleagues that do have kids and feel like the expectation is that parents should turn off while the rest are working from 7am - 2am everyday to make up for it.

like

How’s your agency handling performance reviews and goal setting this year?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal