I try my best not to doomscroll and save it for the weekend. And to be honest, the fact that my feed is drowning in AI-generated content really helps me stay a little averse to the endless scroll. I personally don't enjoy it at all and hope there's an end to it sooner than later. Do any of your clients request to come up with generated content? Curious to know what the current taste is like.

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People don’t want synthetic content. It’s an amazing technology without a tested and successful use case.

likesmart

A few clients ask about it, mostly to see if it can cut costs or churn out quick drafts. But honestly, most still prefer a human touch. AI content tends to feel surface-level or samey, so brands that care about tone, emotion, and voice usually go back to real writers after a few tests

likehelpful

If you work for nestle, feels like everything is Ai now. 😭😭

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Speaking from brand side, there are definitely explorations happening on how to use AI for quick projects in-house vs having to engage agencies. Keeping agency engagement for larger workstreams and taking more tactical creative changes in-house will probably become the norm

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