I was recently told that my job in influencer marketing was and will become worthless by a higher up in my company. References of the industry being too saturated, not performing well for many brands, and the use of AI are the reason of it going down. Do you all think that’s true?

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Absolutely not. IMO it’s among the highest in demand roles in all companies. Building relationships is not something AI can do successfully.

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I think the influencer management industry is still somewhat “young” so it gets so much flack from others, especially if they’re jealous that what you do is build relationships and work on creative campaigns. But there’s so much that goes on behind the scenes that it’s irreplaceable. At any time I have 35+ individual conversations in my inbox at different stages of a collab and brainstorming. Something AI will not replicate well for a long long time. I wonder if their role could pose the same risk?

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So who else winces every time they see the volume of 0's in an influencer contract?

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Does anyone have any platform recommendations for automating the influencer vetting process? My firm vets manually and I have found that we have a lot of influencers w/ fraudulent following/engagement

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are you using influencer content across paid social/progrmmatic? if so, what type of ROI have you seen? better than non-influencer content?

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Anyone work with Acorn company? Seems like one of the bigger players in the space (maybe not?). Curious to learn about personal experiences working there.

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What are some of the influencer vendors you would recommend?

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let's get the elephant in the room out of the way - bots. I have opinions, what are yours?

Anybody looking for jobs in influencer marketing? 160over90 has a ton of open jobs based on huge growth.

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Has anyone worked with unbox therapy? I have a client that’s looking for “cool trend spotter influencers “ for a non-tech/gadget home product.

Does anyone know of a brand (or agency) hiring director level employees in the influencer space (health and wellness brands preferred?) bonus karma points if it’s one you would truly recommend joining! thank you!

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