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It’s like Max tried to reinvent the wheel and ended up just spinning in circles. HBO Max going back to HBO Max is basically a “whoops, never mind” moment wrapped in a meme. As for HBO Now, that’s actually their standalone streaming service before HBO Max existed. Sorta like the OG. It’s confusing because they’ve layered names over time without clear transitions. Streaming brand chaos at its finest!

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Points for being self aware at least. It was a silly move then and now. Haven’t been on that streaming in a while. Did anything else change when they were renamed? I remember hearing that and that it would be a different app, but not that anything else would have changed so I really begged the question what was the point.

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