If I put a TVC in my book (as an art director), what are the general assumptions of my role in the project? Are art directors usually supposed to handle set design and stuff in addition to concepting it? Should I be specific in my book as to what parts I did or didn’t do or leave that to when people ask in interviews?

likehelpful
Posting as :
works at
You are currently posting as works at

The assumption is the concept.

And we also assume a TVC has many other contributors to help execute it.

likehelpful

Everyone knows it takes a village to create a TVC. You can be specific, but honestly, in my opinion there is no need to.

likehelpful

Include your role in it. Did you come up with the concept? If it was someone else’s idea give them credit. Even in your book, you should be clear about your role in a project.

helpful

Thanks for the input y’all! I was worried I wasn’t doing my job properly. 😰

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