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I don’t think there’s any shame here. It is a tool we should all be using. I use it all the time.
Creative has to keep up with the demand of a 24/7 content flow. If we changed those structures maybe we could ditch the AI but with the demand just going up year after the year these tools super helpful. Don’t feel bad that you live in this cycle. We are all surviving.
I think you could duplicate AI results by having more creative sessions. AI is just another voice, offering alternative connections in creating new ideas. That could be achieved with creative sessions or how about 4-5 AI's writing on your original idea?
My partner uses Midjourney to make all his visuals, I should be able to use chat gpt
You’re not the only one.