im a junior-mid level strategist looking for new agency jobs. should i have a portfolio of some kind? if so, what should be in it?

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Check out VCU Brandcenter’s portfolio collection from former students! it definitely helped me understand what it should look like, and I think it transcends seniority levels (although I will say, I rarely see a higher level strategist with a[n updated] portfolio)

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VCU portfolios are a good reference for breaking into the industry. Not so much for leveling up. It’s all spec work so they don’t have any confidentiality issues.

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3 cases. Challenge, solution, results for each. For each case show your homework (3c, brief, persona, comms work etc) and write what you did - your role. 2 slides per case. PDF is fine. Website is better. Apply the same principles that you will tell a brand to “stand out”. It’s not trust me bro, have, taught portfolio classes at many places.

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if you have work you can include (assuming you aren’t under NDA), then deff add what you worked on to your portfolio. i think a pdf could suffice - maybe a one-pager for each project? for what to include, it depends what responsibilities you had on a given assignment. what type projects did you work on?

it’s always good to have a portfolio, but in the meantime, dont why away from applying if all you have is your resume

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Do you have any suggestions on results? I don’t have access to any post campaign metrics.

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