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I’m in that position now. Pushing creative into new areas. Also gives you a big boost re evolving from purely creative to creative + biz skills/experience. Everything is more granular in-house, and you end up with a much deeper understanding of how clients work behind the curtain and what their priorities are. To me, it’s strengthening my narrative and will probably result in more longevity in the industry.
I get that. It seems repetitive because it isn’t a variety. You will control more of the work, though, from the beginning to the end stage. I didn’t find it boring, but you will have to add to your portfolio differently. It’s a more in-depth look than quantity of work.