I’m confuse, so does it go:

Insight->Idea->Execution

Or

Problem->Insight->Big Idea

Or

Strategy -> Concept -> Campaign

Can someone clarify this?

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semantics. strategy is the problem and insight, and idea/big idea/concept is the same thing, and campaign is the same as execution:

problem > insight > idea/big idea/concept > execution/campaign

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Thank You!

It really should be: problem, research, insight, strategy, idea, execution, data on execution—-> insight and back around. But it’s broken

like

truth

Can I -> Make The -> Ad Now?

likefunny

Boring > Aren't I clever > Fun > Can you afford it?

likefunny

Creative strategists or CDs will go
big idea > justifying insight > production of a film

Marketing departments will go
Insight > big idea > lack of scale > production

Media will go
Insight > consumer behaviour > customer journey > request for 6 billion formats

likefunny

All of them

like

I’m confuse too

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