I’m genuinely surprised that Nike haven’t moved all their creative/marketing in-house. I’m not vouching for either, but it really does baffle me because surely they could do it by themselves at this point and simply pull over WK people in house. Might be context I’m missing here

likesmart
Posting as :
works at
You are currently posting as works at

You’re surprised Nike hasn’t left the agency that single handedly built their brand from nothing?

like

Nah. Wieden made Nike and Nike ads made Wieden. You could credit Jordan or other athletes as well, but Phil Knight not giving them credit means nothing. If W+K wasn’t getting results, he would’ve moved on a long time ago.

like

I’m in-house at a brand about the same size as Nike and we still use like 6 different agencies for our big brand campaigns. It’s super normal. As the in-house team we handle a majority of the social and digital work, repurposing work, product and innovation design and launches, work with trade, and do some activation and experiential work. When you go in-house you get sucked DEEEEEEP into the messy marketing side of everything and the work truly does suffer because of it (we try but it’s all in vain because of c-suite 🫠). We need the outside agencies to push out the award winning/super creative stuff. I hope Nike never goes fully in-house.

likehelpful

Probably worth adding that I come from agency side with tons of awards to my name. Talent is generally not the problem with most in-house teams, it’s who we’re selling the work to internally.

likesmart

In-house take real investment on a level most companies have zero interest in investing. It’s why many who have done in-house scale back and reinvest in agencies. And brands realize the real cost of work which they force agencies to do for less. So they are not saving money either.

likesmart

Nike has a huge creative campus in Beaverton already. They still need W+K because of something no in-house creative department could provide: An outsider perspective. It’s impossible for brands not to drink their own kool aid and lose their footing when they do branding in house.

like

@ ACD2 I never said it was because of working for only one client. A lot of agencies have dedicated teams that only serve one client.
The reason an internal agency usually does bad work, is because internally the company culture will suffocate any questioning of beliefs that are held. Internally people drink the corporate kool aid and are not free to think outside of it. My wife works internally in the creative department of a Fortune 500 company. You would not believe how ass backwards the process is and more importantly, how frowned upon it is to question it or try to change it.
They honestly behave like they have to reinvent the wheel every time, but somehow never arrive to the conclusion that it should be a round one.

like

It’s sort of a death pact at this stage. They’ve given bits of it to other agencies in the past - Goodby,
R/GA, etc - and while the work has been good elsewhere, it’s never felt very Nike. Hopefully the relationship survives Neal and Karl’s “reimagining” of the WK brand and they start putting out great work more consistently again.

like

What’s the reimagining?

like

They’re not stupid.

like

Creatively, working on different types of clients keeps you sharp. Working on only one client erodes creative quality.

Media-wise, there’s no way a single in-house brand could ever compete with an agency that works with dozens of brands.

like

It’s called relationships. If and when Phil Knight passes as well… I’m pretty sure things can change very fast or maybe not. Nike might honor their relationship and keep it as is. Who knows.

like

I’ve talked to CDs at Nike and they would if they were allowed.

like

Obviously the in-house team would, but they’re the only ones who would benefit.

funny

Related Posts

Did Republicans think this through? Are they assuming they’re now powerful enough they can stop the electoral reaction to this? I’m seeing people radicalizing in real time across my social networks. Republicans supporting Biden. Formerly moderate Democrats coming out in favor of court-packing.

Was this all really worth it?

likefunny

An auditor myself, I constantly feel many ppl working at audit look down on ppl working in industry and other practices, which I don’t understand at all. Do they truly believe their job is superior or they just say so to make both you and them feel better about this job?

likehelpful

What advice would you give a student who wants to enter engineering but doesn’t cope with stress all that well?

like

Anyone have a friend or family member suffer from liver damage / failure? Not sure how or what to do to help someone with the problem.

likehelpful

Blast to the past - Anyone going to closing dinners and/or getting deal toys?

like

Hi Fishes can anyone tell how much hike RSM US LLP gives for junior level developers? 1 to 2 years of experience. Did they provide any shift allowances?

like

Today is Women's Day and 'A Day Without a Woman,' -- are you skipping work and wearing red?

like

Can community managers call themselves copywriters?

like

How is the Moana Surfrider in Waikiki? Going during the winter break.

like

Where do you get your cheap flights, y'all?

like

How do you manage to get covid test done in the 24 hours window? PCR takes time and none of the labs I reached out to does rapid testing.

like

I have been trying this cold therapy not for fat loss but for my mental well-being. I usually do 30 secs on and off for 3-4 times in shower and not sure if it is placebo effect but I instantly feel really good. Andrew Huberman has several podcasts on this topic if anybody is interested.

Post Photo
likehelpful

Thoughts on at-home pregnancy test 7 days post day 5 embryo transfer? Risks? Downsides? We have our blood test Sunday on day 9.

like

How many years in FDD are you expected to be a senior before being promoted to manager at your firm?

like

What does it mean when you still see a job link being re-posted, after you’ve had several rounds of seemingly positive interviews for that specific job?

like

How is the data practice team at coforge. They told client is an insurance company.
Can anyone share more . about it.

Hello,

My friend joined RBS with 18 LPA (1,80,000 is the retirement funding) rest comes in basic & benefit funding. What will be the monthly in hand amount?

How is partnership pay determined across service lines? Do partners in consulting get more units than let’s say audit ?

like
like

I moved from construction to coverage and I absolutely loathe the work. Is it unreasonable for me to want to enjoy the work I do?

helpfulfunny

Additional Posts in Advertising

Anyone participate in the 4A's Institute? Philly presentations are coming up this week! Any recommendations?

like

John Patroulis is about to start running shit at Grey. Better that Tor?

like

What do you guys think of JvM / Sports these days?

like

I’m looking for some new things to read or listen to — doesn’t need to be ad-related. Books, podcasts, whaddya got?
I’m not really into fiction, but open to anything. Last books I enjoyed were Junior and Moonwalking with Einstein, last podcast I binged was Startup (Gimlet).

like

I just got into reading books, any suggestions to start with? Which could help to increase media/marketing knowledge.

like

What are your thoughts on leaving a stable but unfulfilling job for another one during these times?

like

Wendys twitter interactions are pure gold.

like

Grey NY news on 4-Day work week option. Thoughts?

like

Given the outbreak, are places actually going to be hiring right now? Recently laid off from 9-5 and my freelance is starting to fizzle.

like

Not many people seem to care about those agency of the year titles anymore. Especially in the past 2 to 3 years. Even to the winners. Right?

like

Do you think non-union is the way to go with casting? I rarely find the talent to be better. Maybe I’ve been on the wrong shoots...Here’s a letter from Sag-AFTRA regarding Mother.

Post Photo
like

I've seen quite a few people make jokes about being "aged out" of advertising. Could someone please explain what that looks like and when that typically happens? Forgive the dumb question, I'm a newbie to the industry so I'm a bit confused. Wouldn't agencies want people with more experience?

like

Client removes all copy in ads re: product description or product benefits due to pending legal review. Removes visuals of product doing its job. Blames agency that ads aren’t driving traffic/sales

likefunnysmart

Does anyone feel weird in the DEI space for all the identity politics of representation (which I understand progress is progress!) but it’s still within the system of capitalism because this is still... advertising? - coming from a BIPOC

like

Just got promoted to ACD. Will be taking on more leadership roles. Any books, workshops, resources that helped you learn leadership skills?

likeuplifting

Facebook shutting down Oculus Story Studio... VR dead?

like

When a client expects a new campaign with only 1-2 weeks before a deadline 🫠

likeupliftingfunny

Interviewing client side for the first time, what are some good questions to ask that one might not think about at an agency?

like

Looking at full-time and application asks for expected salary and then expected total compensation as a number. How should I figure out the second? Health insurance, bonuses, life insurance, equity, PTO? I studied art, not math.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal