I’m in-house at a foundation and trying to think about what comes next. I came up as a copywriter (again, in-house) so I’m not super clear on all the marketing things like when a tagline is different from a value prop, when a comms plan is different from a marketing plan. Is this stuff I need to really study if I want to pursue brand marketing/management outside of this company? I am good at communicating what we do to different audiences.

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