I'm in house at a public CPG and our agencies keep requesting permission to leverage AI in content creation, but none of their rates are decreasing. How is this impacting folks on the agency side? Are your teams growing/shrinking? Are you getting paid more for AI skills?

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You’ve pretty much summed up the AI bubble. Lots of hype, and cap ex resulting in minimal efficiencies/cost savings.

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Thanks for sharing! I feel like we’re in that phase of inflated expectations!

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A decrease in rate would have significant impact on overhead so guess companies are holding steady.

Teams are shrinking, but that’s been the reality for a while. Would definitely say to get experience in what they are using. I have my issues with AI, but I would rather be on the side that is still working and using it with discretion.

Teams are shrinking - mostly junior roles eliminated since AI handles entry-level tasks. But no, we're not getting paid more for AI skills. It's now just expected baseline capability, like knowing Adobe Creative Suite.
Agencies are keeping rates flat while cutting headcount, so they're pocketing the efficiency gains. The math works entirely in their favor right now. Your instinct is correct - if AI reduces their labor costs, those savings should flow somewhere.
Are you pushing back on pricing, or is leadership just accepting it?

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