I’m like a month into being in-house for the first time and I’m still getting feedback that my writing isn’t on brand. How long did it take before you got the hang of tone and messaging?

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Keep in mind, clients say “not on brand” as an excuse to say they don’t like the copy, even though the copy is on brand.

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Do they have an established tone of voice? Is it laid out in a document? Ask to see it so you can make sure you are bringing their tone characteristics to life. Also look at the work they launched the TOV with and do your best to match its style. God speed.

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Always look at the previous work to understand the voice.

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Try creating a CustomGPT to help you. Train it by uploading your brand voice deck and as many examples of copy that they feel are on brand. Then you can use it as a gut check / editing partner.

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A month is nothing. Just reach out to other writers and grab a coffee with them, and take a look at all the work they’ve done historically.

It takes forever when the goal posts keep changing and the baseline is subjective. Try to get your hand on a Tone of Voice doc. Also, try to find work that the CD created for the brand. So, you have a better of what they define as the tone of voice.

all that is subjective anyway LOL who is to say your client is absolutely right

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