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Chief
You just learned an early, but important lesson. Don’t put anything in the deck that you don’t want to make.
I don’t understand why creatives present ideas that they don’t like. Makes no sense. I would never present a scenario to my team that I didn’t support.
I agree with both r/ga 1 and JC.
Although it’s good to share work that’s not fully there and try and get some help. Don’t show things you don’t really like just to have some volume in your deck. That’s how you ended up in situations like this.
Rising Star
Why did you present it if you didn’t like it?
Btw: A drumming gorilla didn’t make sense either, but it turned out to be one of the best ads of the decade. Sometimes random and wrong is the right thing to do. Maybe your CD has a hunch and he knows what he’s doing? (Or he’s terribly incapable, that’s a possibility as well lol)
Rising Star
You’re right. He, she, them, whatever works