I’m still fuzzy on this whole innovation thing. People are still getting hired to the role. What do they do? They seem to be nothing more than pundits. Someone else could be hired for that salary.

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It was a thing a few years ago as we transitioned into digital. Specifically traditional agencies had to prove they got digital. We are here now.

likehelpful

“The future of advertising is socially integrated digital platforms” - Mad Men Integrated

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I wish I knew.

Coming from a resource manager that is some what discouraging

likehelpful

No idea. But it sounds good lol.

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likeuplifting

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Is over delivering a norm at your agency? Is it a norm in the industry?

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