I’m the Director of Engineering at a tech firm that recently had to go through layoffs. This has affected our employer brand and made recruitment more challenging. How do you address and mitigate the impact of layoffs on your company’s reputation and attract new talent?

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Simply speaking: You can’t.

It doesn’t matter what the reasons were, if your layoffs were large enough to be noticed, people will view you as a more unstable employer.

The only thing you can do is treat your laid off employees well (severance, covering some health care, etc.). Their stories and reactions have the most weight in shaping your reputation right now.

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