In 2026, ad fatigue is real—consumers crave memorable moments over endless scrolls. Are immersive experiences like AR pop-ups, interactive installations, or live-event activations the new gold standard for cutting through the noise? Or do they often come off as expensive gimmicks? What’s worked brilliantly for you (or flopped hard)?

Can you imagine going to a concert and having an AR experience on your phone to bring the event even more to life?

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I might be old-fashioned. I probably am. But I would hate this. If I’m going to a concert, the last thing I need is more tech between me and the performance.

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