“Back in the day, I think adland did a better job of giving clients what they never imagined instead of giving them exactly what they wanted.” Paraphrasing, but read something like this recently. True or nah?

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Maybe, but clients had a lot less data back then. It was more about taste and less about 500 KPIs.

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What would Don Draper say?!

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Agree

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Truth

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Yes.

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Seriously? Don Draper?! 😑

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'Tis true. Once upon a time clients just knew they needed an idea to connect with their customers. Now clients know the idea, the copy, the way it should be shot and the color palette.

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