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At Amazon, what is the difference between a Program Manager and Technical Program Manager? It looks like the Technical one gets paid about 25% more but not sure what roles/responsibilities they do differently. Amazon
Also how technical a background does someone need for a Technical Program Manager role?
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SEO is a long-term initiative that requires less spend than paid. Considering most marketing budgets have been cut off and companies are focusing on retention initiatives, I kind of understand where your boss is coming from. Another aspect could be because they themselves come from the old lot of SEO marketers or have an expertise in it.