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I used to work on the account. It’s like seeing an Ex’s downfall.
The branding is just following the quality of the food
The logo change was the cheap and easy part. Changing out all of the signage and in-store redesigns needed at all the locations is the heavy lift.
Turn on a computer: 20 M
Remove old man: 20 M
Deciding whether to charge 50 or 60: 10 M
Pro
Have you consulted your Art Director? This seems like a design issue.