I've been feeling like the more polished and high-production content is, the less relatable it is to the general public. Maybe content doesn’t have to be so thought out! It just has to be useful, and relatable. The pages that do the best are when people or brands are just sharing what they're learning or excited about, even if it’s messy. My company is obsessed with the opposite kind of content and I struggle to make them understand how it's not necessarily the best approach. Your thoughts?

likesmarthelpful
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I agree, but there's also the angle of how a company or brand is perceived by the audience. Especially on their socials. It has a direct effect on the trust people place in that particular brand and that's not a lie.

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Agree. Also: high-polish has been the standard for major brands basically always, pivoting to rough and relatable videos a la TikTok isn't something a brand should do overnight, or maybe even ever, because of the impact of the perception of the brand.

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The “pages” that do the best? Are you talking about websites?

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