I’ve been freelancing as a fresh senior creative for a holding co agency at an hourly rate that equates to a $144k yearly salary. They want to bring me on full-time at a salary of $95k…which I was making as a mid-level at an indie agency. I get hoping for $144k might be a pipe dream, but damn son…What’s the general salary range for a newly graduated senior creative in NYC?

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The general rule is 20% less than your freelance rate for staff.

likehelpful

125k

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What do you mean newly graduated

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Graduating from mid to senior. Leveling up.

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I wouldn’t go lower than what you’re making now ($144k) because of the opportunity cost involved with *not* freelancing. As a free agent you have the potential to make even more than $144k if you were to diversify your client mix and/or land a big project. Assuming things are going well, your earning potential is $144+, but if you take a FT role at $95, not only are you making less, but you will likely forfeit your ability to freelance.

Of course your total compensation vs. your expenses and taxes as a freelancer are something to evaluate and compare, but it may not be a delta of ~$50k.

Ask yourself, what could you make annually as a freelancer with more clients / working more hours / etc.?

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$120k if you’re good!

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Idk my rule for freelancing is your full time annual salary minus the zeroes. I think you can definitely negotiate higher than $95k in NYC at least.

115-120k is totally reasonable. 95k is kind of insulting depending on which industry you're in

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