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I’ve been following programmatic closely too! It’s definitely evolving with more focus on privacy and automation. The Trade Desk hit was a setback, but I think the shift toward data-driven, real-time ad targeting will keep it growing. Curious to see how it plays out with AI and stuff. Where do u think it's headed?
Yeah, privacy and automation are definitely shaping things. The Trade Desk’s hit makes me wonder if you think they’ll adapt well to a post-cookie world, or will other DSPs gain ground? I’m curious if this is just a setback or a sign of bigger challenges ahead.