I've been in email marketing for a really, really long time.

Here's the secret:

95% of it is having a clever subject line.

5% is not sending so many emails that the recipient wants to kill you.

That's it. Yes, the email should be strong and clear, but it's really about those two points above.

I'm amazed at how many clients play their SL strategy too safe, and how many clients like crafty lines, but send a shitload of emails so the novelty wears off and the creativity suffers.

likehelpfuluplifting
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What are people supposed to say to this

likefunny

"dry run for a potential failed LinkedIn post"...HOLY 💩 you're clever and must be a joy to work with...and I DID POST IT AND IT WENT VIRAL!!! 🙌🙌🙌🙌🙌🙌🙌

Go ahead, search for it 🤣

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Perhaps someone will find this strategy helpful, like a small business owner or fledgling brand person.

Perhaps someone will perceive a flaw and share a differing view.

No need for the jaded responses.

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Between this and the Alien, I choose 👽

likefunny

AA!!!!

likefunny

Brandy are you related to Marco?

funny

Only in a swimming pool.

funny

Nah you want an email that isnt too long and quick to scroll down. Subject line isn’t as important because if the viewer knows the brand they are more likely to click. A fortune 100 take anyway.

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Excellent points and strategy...thank you!

“SL” means what?

Subject line

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