I’ve been involved in global product launches and sometimes our messaging just doesn’t land the same way in different regions. How do you adapt global messaging for local markets without losing the core message?

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Test, conduct research, get localized insights/work with agencies who specialize in that geo, continue to iterate. Every region is different and you need to prioritize which one(s) to cater to and do it one step at a time.

Appreciate your response. I haven’t worked with local agencies but that’s a good idea

If possible, hire freelancers who are from that community. If not, do as much research as possible, then A/B test.

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