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I find this true in a lot of areas. Say what you mean and mean what you say. That goes a long way farther than being vague.
Conversation Starter
Thanks!
I can see both sides working, as i have done both.
Both can feel hollow though, when that is all you have to say.
In my experience building the relationship, and reaching out with a genuine interest either on your side or on the customer project as a conversation starter is goes the farthest.
Exp 1.
Hey, how is project xxxx going? Did you figure out how to solve the xxx pain point yet?
Or
Exp.2
Hey!
I know you’re working on project xxxxx.
But had xxxxx product just launch and your company came to mind.
Let me know if you want to talk about the new product or if there is anything i can do to help with project xxxx.
Conversation Starter
Oh these are good ways to remind them you care about their business and remember important objectives.
If I have any of those options available to me and they're relevant to where things stand, I'm fine leading with them. But if not, I don't see anything wrong with "just checking in." If it was me, I'd rather a rep say that than try to manufacture some reason to contact me when we both know exactly what they're doing.
Conversation Starter
Good point. Thanks!