Just found out about The One Show has The One Asia, it’s an advertising awards show just for Asia. Those in Asia who may or may not have won in The regular not-for-profit One Show could win again or get an equivalent of a participation trophy in The One Asia. Real question is, why isn’t there a The One America, The One Africa or The One Europe?

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It’s Friday evening

likefunny

Thank you for seeing me

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Because the award game is so huge in Asia, there is a lot of money to tap into. Many agencies commit half their hours to fake ads for shows. Trust me 😉

likehelpful

Yep. “But awards are good for the business!”

If One Asia makes a lot of money, I suppose there will be many Ones in the future.

likesmart

I hope they don’t. Winning a One Show Pencil still means something, we don’t need all these regional competitions for a quick buck.

I do appreciate One Show’s mentorship programs in Asia. I hope they do that stuff everywhere.

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