just saw that deutsch lost pizza hut and got its taco bell scope scaled back. pizza hut seems to change agencies every year but taco bell is surprising… seemed like they were doing well.

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You think client decisions about agencies are rational?

likefunnysmart

Deutsch force-feeds a lot of work to Steelhead, internally, and this is the result of giving clients a menu comprised of continuously half-baked product.

likesmart

Yes President, so well informed!
As I see it, Deutsch was pretty forward thinking there- shooting food internally ( that also looks great) as now most similar agencies are struggling to capture some of that type of high level work.

They’re also both owned by Yum! Brands so no surprises here.

smart

That Taco Bell throwback spot for old menu items they brought back was probably dictated by Taco Hell. Not much to do there. Oh wait, yes there was. Cut back on the cheesy idea they shot.

like

Quality meats started working with Taco Bell recently. I wonder if they are taking any of this?

like

I blame the Ozempic.

funny

Biite has picked up major duty on Taco Bell. They released ads recently for TB’s crispy chicken menu. VML has been named AOR for Pizza Hut. Deutch’s involvement with TB is unclear. QM is project based.

helpful

The new crispy chicken work is terrible.

Vayner is likely way cheaper than Deutsch

QSR doesn’t need an ad agency. Everything that makes the money, is promotional and retail based. That’s all a 20-year-old with AI. The big, funny television campaign doesn’t really matter anymore. Nobody sees it. And the last year‘s worth of work of Pete Davidson, trying to be funny was painful.

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