{ "media_type": "text", "post_content": "Just scolded by my client because I wasn’t thinking “large enough” for a certain paid social campaign. They want their campaign to go viral and that they want to target “everybody”. I want to retire.", "post_id": "5c1291c4c3082a00124f0e2f", "reply_count": 6, "vote_count": 51, "bowl_id": "59ddb659cfd64000110ea2de", "bowl_name": "BAD CLIENTS " }

Just scolded by my client because I wasn’t thinking “large enough” for a certain paid social campaign. They want their campaign to go viral and that they want to target “everybody”. I want to retire.

likefunny
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There’s a graphic for that.

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likefunny

I got a brief that said the kpi was to go viral. I had to take a lap around the building before telling the client that their boring ass b2b company wasn’t going to go viral.

likefunny

I NEED THAT VIRAL BUDGET BABY

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Parody the rewind video and see if you can get more dislikes.

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If it makes you feel better, my boss and I are former agency side, now client side media folk and the amount of times she's shut them down and said, "your ad will not go 'viral' unless you want to put a $2,000,000 spend behind it" LOL

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I think we’ve had the same client? “Let’s target everyone on the platform.” 🙃

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