Let’s talk marketing. What is your day-to-day like? What issues or wins are you having currently? What do you think the biggest trends of 2022 are or will be.

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I work in B2C marketing for a staffing company, handling all things Candidate facing. My largest hurdle of 2022 is being spread thin; as our marketing department has continued to drop in size. I am sure anyone who works as a marketing professional can relate to wearing multiple hats, but those hats are getting heavier and heavier by the day. 🎩🧢⛑

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I am helping a client build a business case with HRIS for pixel tagging. The goal is ROI narratives for KPIs that didn't exist! The goal is optimizations toward candidate behavioral conversion and leveraging retargeting! Highly necessary for any paid media, especially in Talent Marketing, however, I feel like I’m shooting in the dark!

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Additional Posts in Employer Branding and Recruitment Marketing

Hey all! Does anyone have any course or certifications programs they could recommend in Employer Brand or Recruitment Marketing? I’ve done a bunch of stuff through Rally but I’m still looking for more opportunities to grow!

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