likeupliftingsmart
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A lot of my peers are not out at work for a variety of reasons. I know the numbers are much higher than reported just from my own network. I came out 10 years into my career. It’s still taboo and I absolutely get asked the most ridiculous questions because I don’t “look gay.” If you ask people that I casually work with, I’m certain they assume that I’m straight.

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That number seems low, what’s the source on 2% in ad industry?

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I’m not challenging the intent or purpose. I love it. I just think the 2% is wrong and your campaign is just as strong without the 2% number. And maybe even stronger with how many states still have anti gay laws.

Is 2% high/low? Are there metrics available on what the %’s in the overall adult population are nationwide?

Thanks for asking. According to Gallup, in 2020 the overall % of LGBT in the US is 5.6%. However, Millennials are 9.1% and GenZ is 15.9%

likehelpful

I get the intent and support it, I am not sure on the numbers to support it

Sure!

This is awesome. Thank you so much for sharing.

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likefunnyuplifting

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likesmart

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