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Someone once told me that one ok project can make a great book good.

You have some really fun thinking in here. (Kudos!) Take out anything that doesn’t match the level of your best work. Don’t worry about breadth focus on quality.

To me, it feels like you could lose the Walmart and Chicago Public Library work. Maybe even GE. It’s cool that you sold it as an intern and speaks to your promise. But, now that you’re working in the field, you’re already showing your promise in your other work.

I’d also reorder your campaigns to lead with the work that got press. Recruiters love to see that. So, Pearl Milling, Quaker Chewy, and Captain Crunch. Then, I’d slot in Gatorade after because it’s some celebrity work.

Lastly, if you don’t want to be a graphic designer, I’d lose the logo work. It’s not as strong as your other ad work or design work.

Overall, it’s clear you’ve got the goods. Keep on pushing!

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Thank you for taking a look! Appreciate the feedback

Looks like I’m taking a look after you’ve already implemented some of the feedback, so nice job on getting on that right away. Honestly, I think it’s a solid book 👌🏼

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On the train but want to come back to this. Nice stuff.

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Hey Caleb! I agree with ACD1. Your wordmark logo for your name is not as strong. It reads like a weird mix of Monotype Cursiva but with an aluminum texture mask on the homepage.

Also, one note: the photo I’m including leans blue for the subject’s skin tone. I would either edit and reupload, or omit it. Perhaps denote why the two slideshows are separated or combine them, as well.

I say this hoping that you don’t take this as criticism, but as critique.

✌️

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Definitely taking it as critique and I appreciate the note on the logo especially. Thanks!

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