Looking to create a bit of a portfolio of past work now that I’m freelancing after agency life. How much of my agency experience is fair to share in the portfolio I.e. case studies. I feel like as long as I don’t use volume metrics that would show spend then I’m ok.

Thoughts ?

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Posting as :
works at
You are currently posting as works at

In general, anything 2-dimensionally specific can get you in trouble. For example, a specific business performance number and company name. Generally, percentages are safer (3% savings on earned media efforts over x timeframe) or blinding the client totally (if you’re not a creative who needs to show executions) would allow you to say basically whatever.

I don’t disagree with you, so you’ll have to figure out how to balance that.

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