Looking to update my individual development plan. Are there any good Google, Meta, Shopify, Treasure Data certifications I should look into? Any other tech stack tools that are emerging?

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Congrats on wanting to update.. You should check out Google’s Data Analytics or Cloud certs, and Meta’s Marketing Analytics is solid too. These two certs made a huge difference for me, everyone knows about it and they give you great visibility when adding on Linkedin since recruiters look for it. For Shopify, the Partner Academy is great if you’re into ecommerce. Also keep an eye on tools like dbt, Snowflake, and Looker. What are you planning as your development plan? want to pivot or stay within your career?

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It’s great that you’re updating your development plan. For Google, certifications like Google Analytics and Google Ads are always beneficial. For Meta, their Blueprint courses are solid for social media and advertising. Shopify’s Partner Academy is also a great resource. As for emerging tools, platforms like HubSpot, Segment, and even TikTok’s ad manager are gaining traction. Are there any particular areas of digital marketing you want to focus on more?

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