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I’m honestly not surprised Meta is ending its DEI programs--feel like that's the trend these days. I think it could definitely affect their multicultural marketing, especially when it comes to connecting with diverse audiences, but it will probably just affect hiring more than anything? Without those programs, I’m not sure how they'll keep up with the need for more inclusive and targeted campaigns.
It's all part of Zuckerberg's effort to be free from federal regulation. He's just appealing to Trump and the bigots around him (Musk and Stephen Miller in particular). Facebook has been pretty toxic for a while, and now they're going to go all in on it. I suppose they think that's what their audience wants, and they may be correct.
Pro
META is about to become a bastion of hate and misinformation. It’s going to have an effect on multicultural marketing in the worst ways. I expect companies to avoid marketing on META’s platforms in the future.