Most won't give a shit but what work do you think will win this year at Cannes?

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Love this topic. Not apologizing.

I assume much of it hasn’t appeared yet because many shops/clients are still working on their “For Cannes” pro-bono/scam/ran-once-in-Iowa side projects and are going to strategically release and PR them precisely around judging time. Truth.

That assumed, of the work I’m aware of (and I definitely don’t track everything coming out of everywhere), there are some obvious contenders... some of which have already won the almighty GOLD ME award, from me... so congrats!... but as far as the lesser do-blow-on-a-yacht-circle-jerk-in-France-whilst-spending-ridiculous-$$$-that-you-should-really-be-giving-bonuses-and-raises-and-paying-interns-with goes...

Skittles musical - this stunt is gonna absolutely dominate, fight me
Nike’s Kaepernick thing, on mega-PR-hit alone
Three - Phones Are Good spot, just watch it
The John Lewis Elton John spot, shoe-in every year
That Bud Light/GOT shocker
Hennessy Ridley Scott spot - craft Lions galore
Crispin’s Fruit of the Loom hidden ads... felt like it (But they stopped entering right? Just like Burnett right? Uh-huh, the production company will enter it...)
Geico “greatest hits” campaign will win something for something because never-seen-it
Apple Christmas ad - didn’t love it, but it’ll win anyway because Apple Christmas ad

I’m sure I’m forgetting something I thought was awesome, but if those don’t win an expensive paperweight, and probably a lot of expensive paperweights, I’d be surprised. And then I won’t give a crap because I like what I like regardless.

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Scam doesn’t win big anymore. It just doesn’t have the PR. The big awards go to the big work.

Kraft had a pop up store up for two weeks in DC, giving out food to the furloughed government workers. That was pretty dope

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Several BK projects. Flame grilled bones and Detour. I don’t know what Warhol wins for. Use of Talent? PR?

If Halo Top doesn’t win a whole bunch of stuff I’m gonna stop following who wins. I miss funny work. Things have gotten a little too earnest for me. If we have to rely on advertising to save the planet, then we are all screwed.

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