Motherhood is incompatible with working in advertising: change my mind.
If I think of any mom who’s excelling inside an ad agency, she either has a nanny at home or her partner has a gentler job. Let’s also talk about how a large chunk of layoffs (US and UK) or people are leaving the industry are mothers.

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It’s hard, no doubt. But saying it’s impossible is naive, too. I know CDs, ECDs, and CCOs that are high performers and amazing moms.

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Hey I’m saying that generally there is an incompatibility and that’s why both the gender pay gap is still so high and many senior women are just exiting the industry altogether. I also know of a handful of incredible senior women with glittering careers and children and I’m really happy for them. They are role models! But I fear that they are very much the exception and not the rule.

Anecdotally too, I’ve lost count of the amount of women that have exited the industry. They were always the ones put up for layoff, always the ones overlooked for that big project, always the ones having to hide their status as a parent in the workplace. It’s such a crying shame that the industry allows itself a leaky bucket of talent.

I empathize with all moms (dads too) in our industry because it can be extremely difficult and stressful. Even with the best help from family or a nanny, you’ll never get those years back with your kids. I struggled with this a lot when my kids were young. I loved my job, but the travel, stress, and working crazy hours was too much. I would see my kids early before school, and then many nights only have an hour with them before bedtime. Mentally I had nothing left for them or my husband. It was overwhelming, and I was always sad to not be more involved. Ultimately I left advertising and went on the client side for 10 years. Best decision! No more travel, actual work life balance, time for my family, and no more guilt of missing out. Never had to take a step back in title or earnings. Now that our kids are in college, guess what, I’ve been back in advertising for four years. It’s great again and much more compatible with my stage in life.

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You’re lucky if you have that experience client side. My client side experience has topped the agency chaos unfortunately. It’s rare to backfill in this economy when someone leaves. It doesn’t matter if it’s a designer or developer, better brush up on your creative suite and html.

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I think about this all the time. I have a pretty large account team on my account and the majority are kid free, while the few that do have kids are the only working parent and their partner is a a stay at home parent. Meanwhile my husband also has a very demanding job so a lot of the work falls on me because my job is more "flexible" (i.e. I can open my laptop at night when the kid sleeps and finish up my work).

I think I agree it can if you don’t change how you work. I’ve learned to start work a few hours earlier in the day so I can get a running start to my day. It’s actually done wonders for me because no one is online so I can knock out my most critical things and start the day handing a list of things to other people and then it makes it easy to justify flexing during the day to drop off and pick up kids. Then if the workload gets super high I wait until my kids go to bed to maybe spend an hour or two on something at night. This isn’t a daily schedule, just when it gets very busy. I also spend time looking for ways to get ahead of work coming down the road so I’m not waiting until I have to do something. Often times people are like wow, how is this already ready? It’s because I was already slowly working on something well before it was due.

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