As part of the interview process, a company is asking me to concept a 360 integrated campaign with presentations to multiple teams. Is this normal?

likefunny
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No. If you're capable of doing that, cool. But either charge a full project rate or hourly rate. I prefer project so they can't say "well that should have taken you x hours" especially as you don't have a partner.

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I’ve had to do that for an in-house interview but they paid me a freelance rate- that’s the only way I’d do it. I’ve also seen companies ask candidates to do that but for a made up brand- that’s kosher since it’s not work they can use after

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For made up bands they can just transfer to a real one?

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No

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Don’t. That is NOT a place where u want to work. Consider it a sign of bad things to come.
Bad Bad Bad things.

likehelpful

Is it an agency? Because then definitely no. In-house is all about the creative test. They don’t understand how portfolios work.

likesmart

Run. Run for your life!

likefunny

Never do a creative test. You don’t want to work at a place like that anyway. But if you’re desperate for income and need the job, then I’d agree with CW1. Definitely do a project rate too. Don’t do hourly. But this is a major red flag.

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It IS for an in-house position, but it seemed a little bit strange to me. Like they’re just looking for free work.

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Had to do the same for an in-house position after 5 rounds of interviews. I spent my weekend on it, very positive feedback from HR. Didn’t get the job cause they decided to promote someone internally. 😒

likehelpful

definitely want you to work for free

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Of you really want it, have them sign a contact that the work can't be used and make sure you get paid.

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If* contract*

That’s gonna be a no for me dawg

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No. Nope.

helpful

Pretty common in-house in tech. If you want the job, do it.

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No. It is highly likely that there is no open position. They are asking all candidates to submit work. This is a ploy to have multiple concepts to choose from. A friend of mine was faced with this same request. He asked the company to sign an NDA. When they refused he knew what they were up to. Another friend saw his work fully produced (no, of course he didn't get the job)

oh that makes me so mad

I’m not from the US so I’d have to ask why is everyone saying no? Where I’m from, most agencies have this “ideas test” but all for imaginary clients.

The problem is this is exactly what we have portfolios for, showing our capabilities for imaginary and real clients. If you aren’t ready to commit as an agency then at least have the decency to lead with the freelance to full time myth. I’ve had 4 in-house shops ask for full 360 campaigns, one asking for scripts and strategy from start to finish. That’s a years worth of free work if you interview 5-10 ppl.

likesmart

No way.

Nope

NO.

No. They want you to work for free. Run as fast as you can away from that place.

Just Say No!

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