My creative directors make all the ideas more confusing, is this something that happens to everyone. Like at the end of the project it feels like no one knows what the idea is anymore

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I haven’t had a CD do that but I had a CCO that would talk for hours (plural) without making much sense and then we (including ECD’s lmao) would be left scrambling trying to figure out his genius idea.

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This is my ECD. It’s not even just the idea, how we present it suddenly becomes a million slides in a deck.

Yup, I’ve experienced this at different places. It’s definitely an ego issue. Our line of work is only as difficult as we make it. Most of the time it’s the client that’s throwing curve balls, but sometimes it can be internal.

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